Q2 2024 Fitness App Trends on iOS in the US: A Sensor Tower Analysis

Sensor Tower's insight into the iOS fitness and weight loss application landscape shows varied trends across top apps in the US for Q2 2024. Here's a snapshot of how five prominent apps fared during this period.

Strava: Run, Bike, Hike experienced a revenue increase, peaking at $76K in late June, while downloads saw a high in late April with over 4K new installations. Weekly active users remained relatively stable, with minor fluctuations, ending the quarter at approximately 39K.

Lifesum: Diet and Food Tracker showed a mixed revenue trend, dipping to $21K in late May but slightly recovering to $23K by the end of June. Downloads decreased over the quarter, starting at around 1.4K and dropping to 823. Active users peaked in mid-April at over 13K but saw a slight decline to 11K by June's end.

MyFitnessPal: Calorie Counter had fluctuating revenue, with a notable peak of $12K in early May. Downloads trended downwards, from 983 to 665 by the quarter's close. Weekly active users showed resilience, remaining above 35K throughout the quarter.

Zwift: Ride and Run saw revenues that were relatively stable, hovering around $9K, with a slight increase towards the quarter's end. Downloads, however, showed a significant decline, starting at 78 and dropping to 15. Weekly active users followed a similar downward trend, from 767 to just 546.

Fitbit: Health & Fitness revealed a revenue uptick in late June, reaching $23K. Downloads remained consistent, averaging around 280 per week. Active users showed minimal change, maintaining a level around 13K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.